Case Study: Bancor
Smart Crypto Wallet
Strategic Objective
Bancor’s decentralized liquidity network redesigns the way people create and share value by ensuring continuous on-chain liquidity between blockchain-based assets. Our challenge was to position Bancor as THE market standard platform.
Creative Approach
Employing a mixture of talking heads of the company’s founders, together with easy-to-follow animation and infographics helped us create trust and a sense authority – without losing the human touch. The video was a key factor in helping the company raise a whopping $153 million in just 2 days!
Results:
“…Yoni Assia, CEO of the crypto exchange eToro, described the $153 million Bancor ICO as a “pivotal” moment for the industry and told CoinDesk he is holding BNT because he believes in the team…”
Deliverable:
Explainer video + Hybrid animation / talking heads video
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