Case Study: DCORP
Democratising Venture Capitalism
Strategic Objective
In democratising Blockchain entrerpreneurialsm, DCORP is doing something big and important. Their goal was to position themselves as a thought leader, taking the role of market educator. Instead of the usual 60 sec ‘selling’ video, the brief was to create branded content that the target audience would find genuinely useful and informative.
Creative Approach
When people hear about Blockchain they tend to nod and then their eyes glaze over. Not good if your business is shaking that world up. We decided to inject a sense of fun into this fast-paced educational video, using cut-outs that pay homage to Monty Python’s icon graphic style.
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