Case Study: Dog TV
Television for your dog
The Brief:
It’s not often a client asks you to create videos that will appeal to humans and non-humans. But that’s just what happened with DOGTV. We are helping DOGTV create a brand new category: “audio-visual therapy for dogs.
Our Creative Approach
We created animations that dogs would find visually stimulating (product content); we created videos that educate dog owners about what they can expect from TV created for man’s best friend, and we created Explainer video (to show how to get the most from the product). In this popular video, an animated dog acts as the brand’s spokesperson, explaining the important differences between canine and human TV needs and habits.
Deliverable
For humans: Instructional Welcome Video. For dogs: Dog-friendly TV content
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