Case Study: eToro
Social Trading and Investing Platform
Strategic Objective
eToro, has been continuously transforming the traditional money management industry, opening up financial markets to everyone. Our job: to help ordinary traders understand the power of social investment (without losing them in the details).
Creative Approach
We portrayed a simplified version of the real (sophisticated trading product) so people could grasp the essentials without drowning in the specifics. The client loved this approach so much, it would become a standard device in subsequent films.
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