Case Study: Hysolate
Rethinking the endpoint
Strategic Objective
Hysolate has a genuinely ground-breaking approach to cyber-security. But, doesn’t everyone? Faced with audience fatigue for ‘revolutionary cyber solutions’, our video would need to earn our audience’s interest in order for us to explain why Hysolate matters.
Creative Approach
We tapped into people’s nostalgia for seeing how cyber technology has evolved. This also allowed us to position Hysolate as an important solution in the evolution of cyber-security.
Deliverables:
60 sec, 30 sec and 8 sec, in vertical, square and horizontal format for YouTube and social media
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