Case Study: Thetaray
Transforming the way the world benefits from data
Strategic Objective
ThetaRay’s founder is a world-renowned Mathematician with game-changing theories. Our goal was to allow a non-academic audience to engage with the ThetaRay story, without dumbing the story down.
Creative Approach
We gave the professor a stage to explain the mathematics, bringing the theory to life using metaphorical language and infographics to aid the storytelling.
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